Why Horseshoe Bay?
Horseshoe Bay and the surrounding Highland Lakes region bring together the things that interest us most: weather, water, local communities, technology, and the stories that shape everyday life. From Lake LBJ and outdoor recreation to the challenges of severe weather, there's always something worth understanding and sharing.
Our studio is fully based in Horseshoe Bay, while our digital coverage reaches across the Hill Country, Texas, and beyond. Horseshoe Bay Now is our community-focused home for practical information, local news, and regional weather.
A Lifelong Weather Passion
Born and raised in Dallas, Mark was fascinated by thunderstorms, tornadoes, and severe weather from childhood. In 1982 he bought a Bearcat 20/20 scanner to follow storm-related radio traffic and races.
He once hoped to become a meteorologist and television weatherman. His education and career took him toward technology and broadcasting instead, but the interest never faded. Today he still enjoys occasional live weather nowcasting on Texas News Studio.
Our Focus Today
We aim to make local information useful and easy to find: changing weather, severe-weather awareness, lake conditions, community developments, and resources for residents and visitors.
Alongside Horseshoe Bay Now, our wider network includes Highland Lakes Live and Texas News Studio, connecting hometown coverage with broader Texas and national stories.
What Drives Us
Curiosity, a love of the Hill Country, and the belief that a small independent digital studio can serve its community well. We care about clear weather information, original local stories, and tools people can actually use—not simply adding more headlines.
When significant weather approaches, we want to help viewers follow developments through timely updates and occasional live nowcasting. For official warnings and safety decisions, always rely on the National Weather Service and local authorities.
Looking Ahead
Our vision is to steadily grow Horseshoe Bay Now into a trusted local resource while strengthening Texas News Studio's live broadcasts and expanding useful coverage throughout the Highland Lakes. That means more original reporting, better weather and community tools, and opportunities to work with local businesses and supporters.
We're building this from Horseshoe Bay, one story, one forecast, and one improvement at a time.
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